Rubis - Country Knives

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“Superficial luxury and the times of overstatement are over. Instead, there is a new luxury that focuses on the value of things. I call it sincere luxury. People want things that aren’t more inflated than they really are. It is an unhurried luxury, without shortcuts and sensationalism. And this is how I see our tweezers: Because they are the realization of the best that a pair of tweezers can be. Thought through right down to the last detail, without compromising on materials or workmanship, in a timeless design that sidesteps all fashionable and short-lived trends. This return to real value is what I consider to be today’s luxury.” Fides Baldesberger The owner of Rubis, Fides Baldesberger, describes herself, Fides Baldesberger says that she’s a well-organized chaotic person. Perhaps that’s her secret to success: Again and again she brings things together in a way that others usually believe is impossible to…