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October 21, 2015, SWIZA reinvents the Swiss Knife. Switzerland has a new knife! The legendary Swiss Knife has been given a redesign for the first time in decades. The result is a unique creation manufactured and assembled in the Jura, restoring the status of the local cutlery industry. SWIZA, a brand with a history spanning over 110 years and an established reputation in watchmaking circles, successfully couples the contemporary design conceived by a Zurich-based company with a number of technical innovations; a blade-locking system, ergonomic curved shape, sure-grip, soft-touch finish and easy access blade and tools make it the most comfortable and easy to use Swiss Knife ever, and easier access to the tools for both right- and left-handers. The tradition of cutlery-making is part of the Jura’s industrial history and SWIZA is proud to give it a new lease on life with consummate style. The brainchild of the brand’s…

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